6 October 2010

Formula 1 Driver as Private Banker?

Pedro de la Rosa has been appointed as figure-head for the new brand 'Santander Select' that is intended to cater for private banking clients with substantial assets. The battle for the opportunity to manage the money of the well-off threatens to become farcical when reputable and large banks such as Santander turn to sportspeople in order to increase their appeal to potential customers. Investors are well advised to remain sceptical about such (expensive) methods to attract their attention and instead focus on performance, costs and risk when analysing their existing or prospective investment advisers.