19 February 2011

How not to rank financial advisers

A survey in Barron's Magazine ranks the top US financial advisers. Assets under management are the first - and we presume most important - measure mentioned in the article. At Private Banking Advisory we would rate the Financial Advisers according to performance first, second and third. It is a tragedy for investors that assets under management seem to be the most important criteria in this 'survey'. The importance of independent and unbiased advice regarding performance, risk and costs are strikingly illustrated by this approach