How to select a Private Bank - not for Snob Appeal!

Report about Goldman Sachs 'unboarding' the less wealthy among its former employees should be a reminder that snob appeal can be an expensive aspect when selecting a provider of private banking services. The key aspect any investor should consider is performance - not 'prestige' or the art in the meeting room or the architecture of the office building. Unfortunately most investors - even the 'high-net' or even 'ultra high-net' ones that most bankers pursue - find it difficult - if not impossible - to to obtain or compare performance data that is verifiable.